Today FM
Winning the battle for listeners on the digital stage
With high profile presenters such as Ray D’arcy, Matt Cooper and Ian Dempsey Today FM is one of Ireland’s most vibrant brands and the country’s leading independent radio station. In a dynamic and demanding market, Arekibo were challenged with designing and building an innovative digital platform, which was aligned to an overall digital strategy that showcased the station to listeners and advertisers alike.
Arekibo makes radio waves
As each show now has a defined digital personality, the online experience was required to mirror this as well as provide the listener with a means of participating. Interaction with shows online has significantly increased with more listeners interacting and commenting than ever before.
Listen up
With an audience that lives their lives online through social media, making a solid digital connection was crucial. Using a variety of techniques, Arekibo ensured Today Fm stood out online.
The addition of blogs gave each show and presenter an online voice, enabling them to reach listeners even when they were not on-air. Podcasts offered even more opportunity for specialist content and live audio streaming was a vital feature of the new site.
“Arekibo captured the unique personality of Today FM on the web in a way we never thought was possible. They pushed us to think about our digital presence and how it could really add value to the organisation. The resulting site integrated seamlessly into the output of the station and is loved by staff and listeners alike”.
Sara Falconer, Marketing Manager
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