Bank of Ireland
Best practice
Bank of Ireland Global Markets is the specialist treasury arm of the BOI Group. Global Market’s required an agency to create a digital platform to provide financial advice and tailored market intelligence to their international clientele. In Arekibo, they found the agency best equipped to deliver a comprehensive online solution designed and developed to position the Global markets site as the leader in providing treasury products and services in Ireland.
Digital dividends
With the focus on financial markets greater than ever, ensuring the right data gets to the right people fast and efficiently is a top priority for the sector. Arekibo consolidated the information architecture around industry requirements and the working habits of their target audience.
Getting access to timely data and rates in commodities, FX and interest rates combined with the opportunity to subscribe to insightful economic research offer clients a comprehensive online financial outlook. This in turn drives their ability to make vital decisions on a daily basis.
Arekibo implemented a complete structural and information hierarchy overhaul; Positioning layers of complex financial data and making sure they are easy to access and navigate. This generated higher traffic and growing levels of user satisfaction for its users. The integration of data direct from financial data providers like Reuters and other sources ensured the most up-to-date rates and market intelligence was immediately available to all users.
Online investment pays off
Launched in May 2010, the results to date have been extremely positive. The loyal customer base now has up to date information at their fingertips, allowing them make crucial trading decisions on solid intelligence.
