Talk through the options with MSD
Wednesday, May 4th, 2011
This year Arekibo continues its relationship with Merck Sharp & Dohme Biologics with the development of a number of innovative online campaigns.
Most recently we launched Talk Options, an interactive video campaign which took an informative and user-friendly view of the contraceptive options available to women. Targeted at a youth market of 18 to 24 year old women and presented by Dr. Nina Byrnes the campaign has been a huge success for MSD and raised the profile of womens’ health in Ireland.